What started out as a curiosity as to how geniuses performed, a fascination into the study of human behavior has now grown into an international field of NLP trainers, practitioners and people excelling as a result of applying NLP in their professions and personal lives.
NLP has an amazing track record for instigating fast and efficient change in individuals and groups, ranging from fields as diverse as education, team building, sales, marketing, personal development, leadership and coaching. Wherever there is human interaction and growth potential, NLP can be used to develop and enhance performance.
NLP is a powerful change methodology founded by Richard Bandler & John Grinder which involves positive change through a series of effective tools and techniques that delivers impactful results. These effective tools & techniques were designed to positively enhance the direction of your life, career & business.
NLP techniques will benefit you to help you to make better decisions, solve problems, think clearly, deliberately, critically & creatively. NLP strategies will enhance better communication, help manage stress, obtain healthy personal and professional relationships, overcome challenges and fears by letting go of and eliminating what is no longer serving you well.
Overtime through practice, guidance and commitment these strategies become authentically automatic resulting in a harmonious state of well-being whereby everything simply starts working together better for you and everything that surrounds you both internally and externally.
Optimizing professional performance in areas such as
Communication
Interpersonal skills
Time management
Confidence
Leadership
Sales
Negotiation
Team building
Education
Optimizing personal well-being in areas such as
Personal Development
Self-Awareness
Empathy
Confidence
Communication
Stress management
Limiting beliefs
The CX framework is just as relevant to staff as it is to the customer, there is a very strong link between staff experience and customer experience. If staff have a positive experience, they will be happy to do their best for customers. If staff experience is poor, there will be a lack of staff engagement, high staff turnover and very little advocacy. A deep emotional bond between staff and the company means staff feel more satisfied, enjoy their jobs more, stay longer and recommend the company to others.
Customers want to deal with companies who they trust, our expectations are no longer set by what the organization tells us, we compare experience with our most recent best one! If the experience meets or exceeds our expectations, we will tell one or two friends. And if it doesn’t, we tell hundreds!
Customer Experience (CX) is how a customer feels as a result of every interaction they have with a company. Customer Experience is the impression customers form of a business through every interaction at every touch point, encompassing not just products or services but also communication, support, and overall engagement.
By prioritizing CX, businesses can expect benefits such as increased customer loyalty, higher customer satisfaction, enhanced brand reputation, improved customer retention, reduced churn rates, greater customer lifetime value, increased profitability through up-selling and cross-selling opportunities, more positive word-of-mouth referrals, deeper customer insights for strategic decision-making, and a competitive edge in the market.
Ultimately, a focus on customer experience leads to sustainable growth and long-term success in the business landscape.
Customer Experience Excellence is where your customers are so emotionally engaged and connected with your company, it is when a company exceeds their customers’ expectations consistently. They become an advocate and are much more likely to recommend your company to friends, family and colleagues
customers will create emotional bonds with companies they trust
customers want companies to understand their circumstances by walking in their shoes
customers want companies to manage, meet and exceed their expectations
customers want companies to fix problems as quickly and as efficiently as possible
reducing effort for customers by making it easy will significantly improve the customer experience
customers want to be treated as an individual, as a human being
Source: Forrester, 2016
Source: The CXi Report, 2021
Implementing successful customer experience (CX) strategies involves various approaches, including customer journey mapping, personalization, channel alignment, capturing the voice of the customer, and incorporating elements of surprise and delight. However, the key to effective CX implementation lies in collaboration and teamwork. By fostering a culture of collaboration, where teams work together, businesses can ensure the delivery of exceptional customer experiences that drive loyalty, satisfaction, and long-term success.
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“Today you are you! That is truer than true! There is no one alive that is you-er than you!” You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose”
Dr Seuss